Running an e-commerce store on Shopify? Wish you could get more sales and scale your business? You’re not alone. Lots of entrepreneurs struggle to get traction when first starting out on Shopify.
But with the right strategies, you can amplify your marketing and create an amazing buying experience that converts visitors into customers.
In this post, we’ll share 10 powerful tips to increase sales on Shopify. Let’s dive in!
Optimize Your Store Speed
Want to immediately lose potential buyers? Have a slow, glitchy site. Shopify stores should load in under 2 seconds. Anything longer causes cart abandonment.
- Use lightweight themes and apps. Avoid memory-hogging features in your store.
- Enable caching plus a CDN like Cloudflare. This stores copies of your site closer to visitors for faster loading.
- Compress images. Lower-resolution photos will still look great and load faster.
- Minify code for HTML, CSS, and JavaScript files. Removes unnecessary characters to optimize files.
- -Avoid redirect chains. Use direct links whenever possible.
With faster load times, you’ll convert more visitors and reduce bounce rates.
Enhance Product Page Content
Your product pages make or break the sale. Optimizing these for conversions is crucial.
- Include detailed descriptions and specs. Answer all questions a buyer may have.
- Add high-res zoomable images. Let customers inspect the product closely.
- Embed relevant videos. Engaging visual content builds trust.
- Feature user-generated images. Social proof is very convincing.
- Link to related products. Make it easy for customers to add more items to their cart.
- Add a limited quantity countdown clock. Creates urgency to act.
- List the product’s most compelling benefits clearly. Help visitors instantly see the value.
With enhanced product detail, customers can make confident purchase decisions.
Implement Upsells and Cross-sells
Want to quickly boost order values? Strategically offer upsells and cross-sells.
Upsells present a higher-tier version of a product when customers are checking out. For example, upgrading from standard to premium shipping.
Cross-sells recommend complementary products. Like displaying phone cases when a customer buys a new phone.
The key is showcasing logical upgrade options without being pushy. Do it right, and you’ll lift average order values substantially.
Set Up Online Abandoned Cart Recovery
Abandoned carts are a major missed revenue opportunity. Set up automated recovery sequences to re-engage these buyers.
Email or SMS shoppers who left items in their online cart unfinished. Remind them of the products they are interested in and offer an incentive to complete their purchase.
Success comes down to following up quickly and with relevant, value-focused messaging. Be helpful, not sales.
Doing this alone can recapture tons of lost revenue for your Shopify store.
Offer Free Shipping or Threshold Discounts
Here’s a reality - most customers love free shipping. For physical products especially, absorbing shipping costs or offering free shipping over order minimums can sway purchases.
Even partial discounts like “50% off shipping on orders over $50” compel buyers.
Just ensure your margins can sustain it. The extra sales volume these incentives drive usually makes up for lower per-order profits.
Run Targeted Promotions
Rather than general site-wide sales, run highly targeted promotions that entice specific segments.
For example:
- New subscriber discount
- Loyalty rewards for repeat customers
- Bundled savings on complementary products
- FB ad viewer's exclusive promo code
- Military/senior citizen discounts
Segmenting promotions creates urgency and exclusivity. People act when offers feel personalized and limited-time.
Retarget Website Visitors
Acquire tons of visitors, but only a small % convert immediately. Retargeting gets your brand and products back in front of bounced visitors across sites they visit around the web.
For example, show someone who viewed certain products but didn’t purchase customized ads on Facebook or Google.
The repetition ultimately nudges many customers back to buy. Just a few percent lift pays off dramatically at larger traffic volumes.
Embrace Instagram and Influencers
Instagram is hugely influential these days. And influencer marketing drives sales.
Find relevant influencers with engaged followings to feature and review your products. Or run sponsored Instagram posts and influencer takeovers to get in front of untapped audiences.
The visual nature of Instagram is perfect for e-commerce. Creative brand partnerships and influencer collaborations can win you entirely new demographics of buyers.
Wow Customers with Top-Notch Service
Stellar customer service keeps buyers coming back for more. Make it a priority across channels:
- Fast, friendly email support
- Active social media assistance
- Easy returns/exchanges
- Free shipping on exchanges
- Surprise discounts/upgrades for VIPs
Service that exceeds expectations is powerful word-of-mouth fuel. Customers will enthusiastically share your brand when you wow them.
Continuously Optimize and Evolve
Finally, adopt a growth mindset with your Shopify store. Continuously test and optimize each sales channel, product line, and marketing campaign.
Lean into what works - and be willing to kill what doesn’t. evolves. Keep raising the bar to push your business forward.
With the right shopkeeper mindset of service, urgency, and innovation your Shopify store will gain momentum. Implement these tips to convert more visitors, maximize value, and boost profits today!
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